Full work experience also available on LinkedIn.
Marketing Manager
Biocom California, October 2022 — Present
Create and maintain portfolio of sales enablement collateral for use by business development team, driving new member sign ups and contract adoptions.
Manage B2B marketing strategy and execution cross-functionally on behalf of 30+ unique supplier partners, anticipating and adapting to stakeholder goals, to membership of 1,700+ life science companies.
Lead Biocom California’s flagship prospecting campaigns across email and paid social media, contributing to record yearly membership growth with 324 new members in 2023.
Generate sales MQLs through the ideation and execution of the Core newsletter (4.5k+ monthly recipients; 24% avg open rate), timely cross-channel campaigns, and ad-hoc, hyper-targeted dedicated sends.
Marketing Manager
Recurrent Ventures, May — September 2022
Managed co-branded partnership with a leading technology-enabled consumer products platform, driving e-commerce sales while building a sustainable and scalable template for future partnerships.
Coordinated integrated marketing strategy of affiliate, commerce, editorial, public relations, brand licensing, sustainability, and SEO teams.
Optimized resource allocations to manage cost and capacity both internally and externally.
Senior Marketing Associate
Recurrent Ventures, Feb 2022 — May 2022
Integrated Livingly Media paid social expertise into Recurrent portfolio.
Spearheaded the standardization and organization of entire Recurrent paid marketing portfolio (18+ different brands).
Drove merch sales for Donut brand through paid social campaigns, contributing to over $128k in revenue in a single weekend and achieving 3 of the 4 biggest revenue days of the year.
Supported quarterly company-wide revenue goals through paid marketing campaigns, resulting in $40k+ revenue with no rev up time.
Senior Associate of Growth Marketing
Livingly Media, Sep 2021 — Feb 2022
Continued Marketing Business Analyst work while formulating and balancing long-term company goals.
Increased affiliate revenue y/y by 200%, resulting in over $100k of revenue growth.
Managed paid marketing campaigns for Snapchat, Facebook, Taboola, Outbrain, and Yahoo with a focus on direct returns, ensuring exact ROI goals are met.
Marketing Business Analyst
Livingly Media, Apr 2021 — Sep 2021
Managed company's affiliate content efforts in close coordination with C-Board Officers.
Immediately increased affiliate revenue by 72% m/m with an additional 63% increase over the following months.
Responsible for tracking, reporting, and analyzing the performance of affiliate-specific marketing activities, ad-hoc analytic requests, and development of regular reports.
Negotiated and maintained relationships with affiliate network partner representatives.
Worked on IRIS (Insights, Research, Intenders, Scale) teams to create and deliver rapid-fire deliverables to partners, as well as using affiliate to build/shape in-market segments.
Marketing Associate
Livingly Media, Jul 2020 — Apr 2021
Managed Facebook ad strategy for six Livingly Media brands and four global Unify brands through daily manual bid/budget optimizations, content strategy, content creation, conversion campaign implementation, target strategy, audience maintenance, etc.
Performance saw a 367% increase in revenue and 529% increase in profit in first 3 months, followed by a singular brand test resulting in 397% increase in revenue and a 5853% increase in profit Q/Q.
Led tracking, reporting, and analysis of marketing campaigns in addition to executing ad-hoc analytic requests and creation/maintenance of regular reporting.
Worked closely with Facebook representatives, meeting bi-weekly, to manage ad strategy.
Supported fellow team members with managing their own channel optimizations on weekdays or weekends, as needed (Outbrain, Yahoo, Snapchat, Taboola).
Contributing Writer
American Marketing Association – SF Chapter, May 2020 — May 2022
Wrote blogs and articles to recap SF AMA events, offer tools to readers, and analyze trends in marketing.
Marketing Consultant
Retrouvé — Jun - Jul 2020 (Project-based)
Composed copy for digital advertising purposes including social media and collateral creative.
Educational Leadership Consultant
Kappa Alpha Theta Fraternity, Jul 2019 – Apr 2020 (Contract)
Crafted and presented personalized workshops on over 30 different university campuses, totaling to over 3,000 undergraduate women, on leadership, personal accountability, communication skills, etc.
Received and conducted extensive professional training on presentation skills, facilitation techniques, leadership development, conflict resolution, marketing, and professional etiquette.
Executed two-, three-, or four-day strategic consults with university officials, alumnae advisors, and undergraduate members on university campuses across the US.
Facilitated officer and advisory board training on Fraternity policy compliance, conflict mediation, and problem solving.
Marketing Intern
InnoVision Marketing Group, Jan – May 2019
Served as copywriter for over ten different clients; including broadcast, print, direct mail, digital, and collateral creative.
Conducted market research for client competitors and compiled data in client reports.
Acted as copyeditor for client sites with a focus on aesthetic, grammar, and SEO effectiveness.
Attended both in-house and client meetings to assist determining strategy and content.
Social Media Management Lead Intern (Remote)
No Desk Project, Jun – Sep 2018
Collaborated with fellow lead interns to create cohesive brand strategy for business to consumer (B2C) and business to business (B2B) outreach.
Executed competitor analysis to tailor campaign management to market needs.
Oversaw organization and creation of social media content for a variety of social media platforms (Facebook, Twitter, Instagram, Linkedin).
Created and lead public relations team of interns by conducting SWOT analysis and delegating tasks accordingly.
Created video content (Adobe Premiere Pro), infographics and collateral creative (Adobe Lightroom, Canva), etc.
Administrative Assistant
UCSD Recreation, Mar 2016 – Mar 2019
Prepared, proofed, processed, and maintained financial and accounting transactions and records dating back to 2000.
Executed cash handling for two campus facilities, with average $2,000 revenue per week.
Served over 30,000 undergraduate students, graduate students, faculty, etc. for Recreation and Scheduling needs.
Represented UCSD Recreation at front desk by answering phones, directing questions, etc. in addition to providing daily administrative and clerical support.
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