Full work experience also available on LinkedIn.

Marketing Manager, Purchasing Group                      

Biocom California, October 2022 — Present

  • Create and maintain portfolio of marketing collateral for use by business development team, driving new member sign ups and contract adaptations.

  • Manage marketing strategy and execution cross-functionally on behalf of 30+ unique supplier partners, anticipating and adapting to stakeholder goals, to membership of 1,800+ life science companies.

  • Lead Biocom California’s flagship prospecting campaigns across email and paid social media, contributing to record yearly membership growth with 324 new members in 2023.

  • Generate sales MQLs through the ideation and execution of the Purchasing Group newsletter (4.5k+ monthly recipients; 24% avg open rate).

Marketing Manager                      

Recurrent Ventures, May — September 2022

  • Managed co-branded partnership with a leading technology-enabled consumer products platform, driving e-commerce sales while building a sustainable and scalable template for future partnerships.

  • Coordinated integrated marketing strategy of affiliate, commerce, editorial, public relations, brand licensing, sustainability, and SEO teams.

  • Optimized resource allocations to manage cost and capacity both internally and externally.

Senior Marketing Associate                   

Recurrent Ventures, Feb 2022 — May 2022

  • Integrated Livingly Media paid social expertise into Recurrent portfolio.

  • Spearheaded the standardization and organization of entire Recurrent paid marketing portfolio (18+ different brands).

    • Drove merch sales for Donut brand through paid social campaigns, contributing to over $128k in revenue in a single weekend and achieving 3 of the 4 biggest revenue days of the year.

    • Supported quarterly company-wide revenue goals through paid marketing campaigns, resulting in $40k+ revenue with no rev up time.

Senior Associate of Growth Marketing                        

Livingly Media, Sep 2021 — Feb 2022

  • Continued Marketing Business Analyst work while formulating and balancing long-term company goals.

    • Increased affiliate revenue y/y by 200%, resulting in over $100k of revenue growth.

  • Managed paid marketing campaigns for Snapchat, Facebook, Taboola, Outbrain, and Yahoo with a focus on direct returns, ensuring exact ROI goals are met.

Marketing Business Analyst              

Livingly Media, Apr 2021 — Sep 2021

  • Managed company's affiliate content efforts in close coordination with C-Board Officers.

    • Immediately increased affiliate revenue by 72% m/m with an additional 63% increase over the following months.

  • Responsible for tracking, reporting, and analyzing the performance of affiliate-specific marketing activities, ad-hoc analytic requests, and development of regular reports.

  • Negotiated and maintained relationships with affiliate network partner representatives.

  • Worked on IRIS (Insights, Research, Intenders, Scale) teams to create and deliver rapid-fire deliverables to partners, as well as using affiliate to build/shape in-market segments.

Marketing Associate                         

Livingly Media, Jul 2020 — Apr 2021

  • Managed Facebook ad strategy for six Livingly Media brands and four global Unify brands through daily manual bid/budget optimizations, content strategy, content creation, conversion campaign implementation, target strategy, audience maintenance, etc.

    • Performance saw a 367% increase in revenue and 529% increase in profit in first 3 months, followed by a singular brand test resulting in 397% increase in revenue and a 5853% increase in profit Q/Q.

  • Led tracking, reporting, and analysis of marketing campaigns in addition to executing ad-hoc analytic requests and creation/maintenance of regular reporting.

  • Worked closely with Facebook representatives, meeting bi-weekly, to manage ad strategy.

  • Supported fellow team members with managing their own channel optimizations on weekdays or weekends, as needed (Outbrain, Yahoo, Snapchat, Taboola).

Contributing Writer                         

American Marketing Association – SF Chapter, May 2020 — May 2022

  • Serves as a volunteer content creator, writing blogs and articles to recap SF AMA events, offer tools to readers, and analyze trends in marketing.

Marketing Consultant                         

Retrouvé — Jun - Jul 2020 (Project-based)

  • Composed copy for digital advertising purposes including social media and collateral creative.

Educational Leadership Consultant

Kappa Alpha Theta Fraternity, Jul 2019 – Apr 2020 (Contract)

  • Crafted and presented personalized workshops on over 30 different university campuses, totaling to over 3,000 undergraduate women, on leadership, personal accountability, communication skills, etc.

  • Received and conducted extensive professional training on presentation skills, facilitation techniques, leadership development, conflict resolution, marketing, and professional etiquette.

  • Executed two-, three-, or four-day strategic consults with university officials, alumnae advisors, and undergraduate members on university campuses across the US.

  • Facilitated officer and advisory board training on Fraternity policy compliance, conflict mediation, and problem solving.

Marketing Intern

InnoVision Marketing Group, Jan – May 2019

  • Served as copywriter for over ten different clients; including broadcast, print, direct mail, digital, and collateral creative.

  • Conducted market research for client competitors and compiled data in client reports.

  • Acted as copyeditor for client sites with a focus on aesthetic, grammar, and SEO effectiveness.

  • Attended both in-house and client meetings to assist determining strategy and content.

Social Media Management Lead Intern (Remote)

No Desk Project, Jun – Sep 2018

  • Collaborated with fellow lead interns to create cohesive brand strategy for business to consumer (B2C) and business to business (B2B) outreach.

  • Executed competitor analysis to tailor campaign management to market needs.

  • Oversaw organization and creation of social media content for a variety of social media platforms (Facebook, Twitter, Instagram, Linkedin).

  • Created and lead public relations team of interns by conducting SWOT analysis and delegating tasks accordingly.

  • Created video content (Adobe Premiere Pro), infographics and collateral creative (Adobe Lightroom, Canva), etc.

Administrative Assistant

UCSD Recreation, Mar 2016 – Mar 2019

  • Prepared, proofed, processed, and maintained financial and accounting transactions and records dating back to 2000.

  • Executed cash handling for two campus facilities, with average $2,000 revenue per week.

  • Served over 30,000 undergraduate students, graduate students, faculty, etc. for Recreation and Scheduling needs.

  • Represented UCSD Recreation at front desk by answering phones, directing questions, etc. in addition to providing daily administrative and clerical support.

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