Here's just a small sampling of my work.
Marketing Confessions: A Virtual Mix & Mingle
Written for the San Francisco Chapter of the American Marketing Association, this article outlines the takeaways and lessons from the AMA SF’s event “Marketing Confessions: A Virtual Mix & Mingle.”
Webinar Recap: Navigating the New Normal
Written for the San Francisco Chapter of the American Marketing Association, this article outlines the major takeaways and lessons from the AMA SF’s event “Senior Marketing Experts Share: Navigating the New Normal.”
Selling Something Social: The Relationship Between Touch, Advertising, and Society
Intrigued by the effectiveness of advertisements like the one pictured above, for my honors thesis I chose to analyze the way that advertising both influences and is influenced by physical touch. This 89-page thesis received “highest honors” from the UC San Diego Communications Department.
Why Millennials Are Better Than You at Social Media (and How You Can Be Them)
“Let’s be honest, as much as we try to keep up with trends and be on the cutting edge of social media, it’s hard to be constantly aware of what is popular. There are always new platforms, new jokes, new rules. So, if we want to be truly successful at social media, we can all take a lesson from the true experts: millennials.”
SEO keywords: Millennials, Social Media
How to Cultivate Company Culture
“When thinking about how to create a positive company culture, fantasies of slides leading from floor to floor or private sleep pods may come to mind. Kitchens stocked full of free food for employees, or inspirational quotes on the side of edgy architecture. Silicon Valley leads the way for company expectations, and over time, “company culture” has come to be associated with aesthetic buildings and fun amenities. However, the color of the letters on your inspirational quote board doesn’t matter if people don’t like coming to work.”
SEO keywords: Company, Culture
How to Fake Being a People Person
“The truth is, first impressions matter. Not everyone takes joy from meeting new people and making new connections, but it’s important to start each new relationship with your best foot forward. Even if you don’t consider yourself to be a “people person,” with a little help everyone has the ability to present themselves as one. Being a people person doesn’t have to mean that you like talking with all kinds of people, just that you’re capable of doing it when you need to. Simply put, it’s pivotal that you always strive to make a good impression and be nice. No matter what industry you are in, you never know when you’ll need someone or they will need you.”
Social Media Platforms as Emojis
“Understanding the platforms as a whole is the first step to being able to keep up with social media trends. The way you approach each network must be specific to that platform, because when it comes to social media, it’s not one size fits all. To translate to a language that almost everyone understands, here’s a guide that represents the major social media sites as emojis.”
