Innovative Marketing Expertise with a Growth-Driven Mindset
With years of experience in both in-person and remote roles, I have developed a flexible and collaborative approach that allows me to thrive in dynamic, fast-paced environments. My expertise spans across content creation, trend alignment, and technical, results-driven advertising, enabling me to contribute effectively across a variety of marketing disciplines.
Whether leading high-impact projects or working behind the scenes, I consistently bring a positive attitude, a strong work ethic, and a desire to continuously learn and improve. I believe in the power of data-driven decision-making, and I take great pride in transforming insights into actionable strategies that drive measurable results.
Beyond my technical skills, I am committed to maintaining a growth mindset. I’m always eager to find new ways to sharpen my skills and stay ahead of trends in an ever-evolving industry. My passion for blending creativity with analytics allows me to deliver comprehensive marketing solutions that both engage and perform.
If you're seeking a dedicated marketing professional who can bring both creativity and analytics to the table, I would welcome the opportunity to connect and discuss how I can contribute to your team’s success.
Areas of Expertise
Sales Enablement
Extensive experience in creating and maintaining tailored marketing collateral that aligns with sales objectives.
At Biocom California, responsibilities include understanding the unique value propositions of over 35 supplier partners—spanning industries from retirement services to lab supplies to insurance—and effectively articulating their value through both timely and evergreen content.
account management
Proven ability to manage complex, cross-functional marketing initiatives, having worked with over 35 supplier partners at Biocom California. Skilled in anticipating stakeholder needs, collaborating with diverse teams, and consistently delivering results that align with client and partner expectations. Strong account management capabilities ensure streamlined communication and the successful execution of projects.
copywriting
Through various roles, my copywriting skills have been honed to produce impactful content across multiple digital platforms. Whether crafting engaging email campaigns, social media copy, thought leadership articles, or marketing collateral, my focus remains on using language to foster connection—regardless of distance.
Experience spans a diverse range of industries, including life sciences, e-commerce, lifestyle, thought leadership, sustainability, and technology.
Affiliate Marketing
Successfully led affiliate marketing initiatives that have driven significant revenue growth. At Livingly Media, increased affiliate revenue by 200% year-over-year through the expansion of key partnerships and optimization of affiliate content. Focused on scaling programs that deliver immediate results while ensuring long-term, sustainable growth.
paid social media marketing
Experienced in leading paid social campaigns that deliver strong ROI. Focused on optimizing ad spend through bid adjustments, targeting strategies, and audience segmentation, ensuring significant profit increases with each campaign.
Proficient in managing campaigns across platforms including LinkedIn, Facebook, Outbrain, Taboola, Snapchat, and X.
Campaign analytics & reporting
Data-driven decision-making has been integral to success in optimizing marketing strategies. Experienced in tracking and analyzing performance metrics across paid social, affiliate, and email campaigns. Reporting has directly informed strategy optimizations, leading to immediate performance improvements, including a 72% month-over-month revenue increase in a previous role.
“Rachel’s drive to achieve the best possible results is evident not only in her execution of key marketing initiatives but also in her thorough planning and follow-up. She has a unique ability to identify potential issues early and proactively finds solutions to keep deliverables on track.”
Let's Chat.
If you have an opportunity or project in mind that you think might be a good fit, I’d be thrilled to hear from you! I’m always open to new ideas and collaborations. Feel free to reach out, and let’s explore how we can work together.